Back in 2005 MBNA Bank contacted LDA. They were looking for a freestanding promotion unit to replace their existing pop-up display stand. MBNA promote their credit cards at airports, railway stations, petrol stations and in sports stadiums. Each unit was required to include an interchangeable graphic element, allowing the staff to change promotions according to their location.
LDA designed a freestanding aluminium display stand and produced the double sided display graphics for each unit. In a two year period LDA produced in excess of 50 of these display units.
